Bright Horse and XLABS merge to create an international Experience Management powerhouse

  • Xperience Level Agreement (XLA) offering with end-to-end capabilities 
  • Complementary geographic footprints and domain specialties
  • Trusted partner to help enterprises take full advantage of XM and XLAs

Amsterdam/London, 4 June 2024 – Amsterdam based XLABS and London based Bright Horse today announced their merger to create a leading international Experience Management powerhouse providing XLA training and consultancy. The merger brings together two of the most respected and innovative XLA players in Europe. By joining forces, the new company will offer an unparalleled range of XLA training, consulting and implementation services to enterprise clients worldwide. The new firm boasts a team of XLA visionaries, experienced implementing consultants and trainers. The newly formed company will be headed by Robin Marchand and Neil Keating, who will be managing partners. Both companies will continue to operate under their own names for the foreseeable future.

“This is an incredibly exciting milestone that accelerates our impact and reach within the XLA ecosystem,” says Robin Marchand, Formerly CEO of XLABS. “XLABS and Bright Horse have been friendly rivals for some time, both delivering exceptional XLA work but playing to different strengths. Together, we create a complete full-service XLA offering with end-to-end capabilities that our clients have been asking for.”

The growing importance of XM and XLA

Companies are increasingly focused on enhancing their employees' overall IT experience. Companies who do not, risk losing scarce talent in a competitive labor market. This made Xperience Management a boardroom issue.  XLAs in their turn provide a method for assessing the impact of technology on employee experience and business impact. The growing importance of XM and XLA is illustrated by the place of XLA in the Gartner Hype Cycle.

“XLA is going to drive transformation across every industry, and enterprises need trusted partners to help them take full advantage,” says Neil Keating, formerly CEO of Bright Horse, who will serve as Managing Partner of XLABS/Bright Horse. “By combining our teams’ deep XLA knowledge with our complementary geographic footprints and domain specialties, we can truly be that end-to-end partner on a global scale.”


XLABS is a pioneer in the field of XLA. XLABS was founded by a team of experienced entrepreneurs, including XLA founder Marco Gianotten and IT entrepreneur Robin Marchand. XLABS offers a wide range of training and consulting services, as well as advice on technology and tool selection. XLABS is headquartered in the Netherlands but operates internationally.

About Bright Horse

Since 2015, Bright Horse has been at the forefront of the employee experience movement and helping organisations to improve their employee's productivity. Realising that many organisations struggle with this, Bright Horse focuses on helping them fix these issues by measuring, managing and improving employees' experience of their digital workplace. We Educate, Assess, Advise and provide Technical Solutions and support to ensure that IT delivers the right outcomes and values.